Rescuing Retail’s Mobile Customer Experience Requires New Technology

For retail operators interested in the ability to quickly engage customers in the midst of any rapid change in local conditions or market dynamics, the overarching challenge has become threefold: securing a customer base that will opt in to mobile technology in advance of receiving real-time communications; employing talent that can creatively craft breakthrough notifications; and adopting a technology environment focused on making the most of opportunistic omnichannel customer experiences.